4. Good design makes a product understandable
A good product explains itself; it talks through its own design features.
5. Good design is unobstrusive
Leaving room for the user’s self-expression. I understand the idea of Rams process using a neutral and restrained design however, I feel in the 21st century being different and unusual are what people are trying to do. Does this rule still apply to every designer today when the market may be adapting to a new wave of self-expression by using the product to help define oneself.
6. Good Deign is honest
The product you design represents its true value without altering its description to make the product appear more or less valuable than it is. I believe this to be a true and inspiring prospect for designers, to believe in themselves and create innovative products without taking a shortcut.